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Your Company Pledged to Reduce Its Carbon Footprint. Now What?

Harvard Business Review

Written By: Maria Mendiluce

Published: June 14th, 2021

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Many companies are making ambitious pledges about getting to net-zero, meaning that by 2050 they will produce close to zero emissions and will offset the remaining. But while such ambitious targets are important, they can leave leaders unsure of where to even start. The good news is that nature already can act as a carbon sink to remove emissions from the atmosphere. Companies can take five steps: reduce deforestation; invest in land restoration; support the shift to more plant-intensive diets; invest in sustainable agricultural projects; and advocate for a nature-friendly policy from governments.


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