UK Watchdog Cracks Down on Junk Carbon Offsets as Stranded Assets Surge
- Media Manager
- Aug 29, 2023
- 1 min read
Bloomberg
Written By: Natasha White
Published: August 29th, 2023
Advertising Standards Authority is taking action ‘immediately’
Watchdog finds some climate claims are ‘entirely unqualified’
Britain’s watchdog overseeing corporate marketing claims says it’s aware of a number of companies making false green statements after purchasing carbon offsets that aren’t fit for purpose.
“Some organizations are making carbon neutral and net zero claims that are entirely unqualified,” said Matt Wilson, media and public affairs manager at the Advertising Standards Authority. Such claims “are likely to breach existing rules” and the ASA is “taking proactive action immediately to crack down on such claims,” he said in statement to Bloomberg.
