To lure more buyers, carbon removals tries to shed its Wild West reputation
- Media Manager
- Oct 10, 2023
- 1 min read
Updated: Mar 5, 2024
Microsoft Start - Reuters
Written By: Oliver Balch
Published: October 10th, 2023
Photo Credit: Unsplash/CC0 Public Domain
Ever since the Paris Agreement of 2015, the climate rallying call of global brands has centred squarely on the imperative to tackle absolute greenhouse gas emissions.
Yet the imperative to “cut”, “slash”, “reduce” and “drive down” emissions is being joined by another word in the corporate climate lexicon: “remove”.
Until now, the advance purchase of credits generated by engineered carbon dioxide removal techniques such as biochar, direct air capture and enhanced rock weathering has remained the preserve of only a handful of pioneering major brands.
Yet, the high profile of these early adopters (Microsoft, Shopify, Klarna, Boston Consulting Group and, most recently, Amazon) is serving to put carbon removals credits on the menu of potential climate action for many more companies.
