Regeneration on the Rise – How regenerative agriculture is going mainstream
- Media Manager
- Feb 29, 2024
- 1 min read
5thWorld Consulting
Written By: Rob Avis

Photo Credit: Unsplash/CC0 Public Domain
From commercially accessible documentaries like Kiss the Ground to podcasts like The Abundant Edge, awareness about the importance of regenerative agriculture is critical to building a resilient and sustainable future. The last few years forced the world to stop and reflect on questions that are fundamental to our survival: “Where does our food come from? How is it cultivated? How does it physically travel from farms to our kitchen tables?”
Suddenly, chat forums, public intellectuals, celebrities, and even research institutes are taking on the challenge of defining what regenerative agriculture is for a largely unfamiliar public.
The term “regenerative agriculture” was originally coined by the Rodale Institute in the 1980s, and is helpful for those new to the conversation:
Regenerative land management is an approach to farming and land use that replenishes land and helps ecosystems flourish. It involves techniques and practices that restore soil quality, biodiversity, ecosystems health, and water quality.
RODALE INSTITUTE