Navigating ESG Marketing: Avoiding Unethical Pitfalls For Sustainable Success
- Media Manager
- Sep 19, 2023
- 1 min read
Forbes
Written By: Nick Leighton - Forbes Councils Member
Published: September 19th, 2023
In today's fast-evolving business landscape, embracing the principles of environmental, social and governance (ESG) isn't just a fleeting trend. A study by Morningstar found that 90% of companies either have or are developing an ESG strategy. Each business has its own reason for implementing ESG, including public perception, risk mitigation, shareholder expectations, regulatory compliance, operational efficiency or simply wanting to do what’s best for society and the communities they serve.
While there are many documented benefits to implementing ESG strategies, plenty of companies use their success and initiatives to generate positive marketing and buzz around how their company is working toward a better future. Unfortunately, despite best efforts, some companies inadvertently fall into the trap of unethical practices that undermine the very essence of ESG. Here are seven common pitfalls and practices that businesses should avoid at all costs to make genuine progress and not risk damaging their public image.
