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Benefits of Sustainable Investing & ESG Investing

The European Business Review

Published: January 24th, 2024

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Sustainable and ESG (Environmental, Social, and Governance) investing strategies integrate a broader group of factors when making investment decisions to manage risks effectively and generate sustainable profits. Their appeal is growing as more investors look for investment opportunities that benefit both themselves and the planet, preferring investment opportunities that prioritize sustainability, by assessing a company’s environmental impact beyond the traditional financial metrics.


Over the past decade, there has been a surge in the popularity of sustainable investing, the approach aims to improve your portfolio’s performance while staying true to your environmental values. Moreover, in today’s world, where social, governance, and environmental factors play a central role, ESG investing has also become a critical component. Investors recognize that ESG factors can impact a company’s market value, as a result, both institutional and individual investors have been actively adding ESG investments to their portfolios.


There are underlying benefits of sustainable & ESG investment strategies, ESG helps identify companies well-equipped to navigate new regulatory and social challenges. Additionally, it can highlight opportunities for companies that offer solutions to social and environmental issues. Both sustainable & ESG investing drive positive changes by encouraging companies to operate more responsibly with more efficient and profitable use of resources.


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